[edit] Request
[edit] Evaluation
- OpenX seems to be the premier FLO advertising server software.
[edit] Description
- Project-based organisation is gaining popularity at Occupy Wall Street and throughout the Occupy movement. The Project Project has created two highly successful, crowd-funded publications that list active occupy projects in the New York City area. These projects want exposure to the occupy community and their success seems integral to the success of the occupy movement.
- Websites provide content publishers with an opportunity to expose their audience to engagement gateways through targeted messaging technologies. Conventionally, these messages would come in the form of advertisements that would be exposed to readers through an ad server publishing content on the publisher's web websites. We could use the same tool to 'post' occupy projects on occupy content sites. To achieve this, we could pull information from the Project Project, pull websites (publishers) from the Occupy Content Network and organise a team to manage campaigns. That team could receive direction about which projects to promote through online voting, committees, etc.
[edit] Next Steps
- setup adserver.test.occupy.net
- create a workflow for importing projects into the service
- test display with website partners
- organise a team to manage the service
- create a process for determining which projects to promote through the network
Feel free to edit - this is being posted elsewhere
I've been kicking around the idea of a Occupy Content Network and people seems really into it. Occupiers want to share their content and make it as accessible to possible. Yay! Over the next few weeks I'm going to work with folks to finalize language, develop workflows for content sharing and figure out how we can develop some tech solutions to make sharing easier and more effective.
As the network grows, it makes more and more sense to provide these sites (content publishers) with services that help them more effectively serve the movement. One service is streamlining how content can be published in print so everyone can benefit from economies of scale. Why should the Project List, Occupy Wall Street Journal and MetrOccupy struggle to print their own publications when they could come together, share costs and do less expensive, more regular printing runs? I've spoken with people at all these endeavours and they agree with this logic and hope to integrate efforts in the near future. Thus - we're providing a faster, better and cheaper way for content providers to get their work printed. Yay!
So, with a pool of content and a means of getting it published on the web (at the very least through occupy.net/occupywallstreet.net) and printed in the real world (through MetrOccupy), the next awesome service we can provide is... ads!
Obviously, Occupiers aren't interested in advertisements for shitty products - or even high quality ones. Instead of promoting products we could be promoting projects - reading content about food in New York (?) serve an 'ad' for the Occupied Kitchen; reading content about consensus process (?) serve an 'ad' for the "Social Ecology Project"; reading content about Wordpress (?) join the NYCGA.net Project.... etc.
I'm beginning to reach out to folks who can manage the ad server tech side and the project project people like the idea. We need an analytics mastermind to organise a crew who can manage the software, run campaigns, create reports, etc.
